Honda gets in the esports game

16 Sep

Automakers are stepping up their marketing on gaming platforms where they can reach younger buyers contemplating their first new vehicle.

Mazda bets on new crossovers, luxe trims

9 Sep

Mazda used to be known for its zippy small cars such as the Mazda3 sedan and hatchback, which offered cheap thrills and some high-tech touches even in the 1980s when it was called the 323. But Mazda is changing and needs product to match its move into the diffuse auto space known as premium (but not luxury).

Mitsubishi plans product wave with partners

9 Sep

Thanks to Mitsubishi's tie-up with the Renault-Nissan Alliance three years ago, the junior member of the group is getting access to world-class automotive platforms that will transform the Mitsubishi brand.

After Mazda3 stumbles, Mazda relies on CX-30 for an upmarket boost

9 Sep

The Mazda3 is a meticulously engineered vehicle, for sure. But perhaps less successfully engineered was the timing of the vehicle's launch, since the compact sedan and hatchback are the first ground-up vehicles designed around Mazda's aspiration to become a more premium brand.

Kia expands lineup, eyes moving upmarket

26 Aug

Kia is amid a five-year plan to launch more than 20 new or updated vehicles. The new Telluride three-row crossover went on sale this year, and the Seltos small crossover could be just around the corner.

Korean brands fight soft market with product blitz

26 Aug

Having cracked the quality code, Hyundai, Kia and Genesis are rolling out vehicles as part of a planned product offensive, from crossovers to hatchbacks, electric vehicles and even perhaps a pickup.

Genesis crossovers will start arriving next year

26 Aug

By the time the luxury brand has a standalone dealership network in 2022 or thereafter — rather than using select Hyundai dealerships — it's likely to have three sedans and as many as three crossovers.

Type S concept leads Acura’s design revival

26 Aug
Acura marked a milestone in its transformation back to its performance roots at Monterey Car Week with the presentation of its stylish Type S concept, which sat on the lawn at the Pebble Beach Lodge next to far-out hypercars and other design exercises.