The LaFontaine stores used the gathering to bond with Jeep lovers and educate people about what FCA has to offer. It has resulted in higher accessory and vehicle sales at the group's dealerships.
Fiat Chrysler, which had 177 minority-owned stores at the end of 2018, surpassed Ford for the No. 2 spot behind GM's 278.
After getting big job-creation commitments in recent contracts, the union is scrambling to keep the members it has now as automakers brace for a possible recession.
The change for the Kelly Automotive Group is a noteworthy gamble at a time when retailers are clawing for every sale in a slowing market.
There might come a day when the old-school sensibilities of the Challenger and Charger are meshed with the modern era of electrified performance.
The June 24 moves show the continuing evolution of FCA CEO Mike Manley's management team, which has included returning some executives to brands and roles where they have prior experience.
The brand jumped into the top 10 for the first time ever this year, thanks to the segment-leading Challenger and to improvement for the Durango.
FCA is jumping into the world of in-vehicle transactions this year with Uconnect Market, which will enable users to order pizza, make restaurant reservations, pay for gasoline and parking and schedule vehicle service.
Fiat may be struggling, but an Austin, Texas, dealer is standing firmly behind the brand, saying dealers "need to remember why this brand is fun, exciting, young and cool and really commit to that."
For now, the embattled sales chief, who has filed a whistleblower lawsuit, is focused on ensuring FCA and its dealers keep hitting their numbers each month, his lawyer said.