Jeep's "Songland" venture was an opportunity to rewrite the rules of product placement, according to Fiat Chrysler Automobiles' global marketing chief Olivier Francois.
Jeep got a prime-time spotlight in August on NBC's "Songland," a songwriting competition series, with contestants vying to have their song used in a Jeep commercial.
The Labor Day weekend rush pushed several manufacturers to monthly and all-time U.S. records in August, setting up the industry to post a strong third quarter.
Ram sees potential for experiential activities as the Detroit auto show's shift to June starting in 2020 gives brands extra space outdoors.
Russell Westbrook, drawn into auto retailing when he agreed to sing in a catchy TV commercial, now has a burgeoning group of five dealerships in his native Southern California — and aims to add more.
While overall sedan sales have dipped, Dodge brand manager Kevin Hellman says the muscle car is still finding traction.
Dorian could take a bite out of the month's U.S. auto sales, which were projected to rise in part due to the holiday weekend. Labor Day weekend sales count toward August results.
Mopar said Gladiator buyers spend an average of around $1,000 per vehicle on accessories, topping Wrangler purchasers, who shell out about $800.
The unusual standoff landed Ford and GM in front of Trump's bully pulpit again last week as he said that refusal to go along with his plan would reduce safety and raise costs, which Ford disputed.
As Hellcat Challengers and Chargers roared nearby during the Roadkill Nights Powered by Dodge event this month, aspiring service technicians who could one day find themselves working on those very vehicles for a living were networking with dealerships in need of fresh talent.