BMW goes after Uber, expands ReachNew car-share app to include ride-sharing

18 Jul
BMW ReachNowBMW said Tuesday that its ReachNow car-sharing app will add the ability to book an Uber or Lyft-like ride-share, making it the first to merge the two services. The app allows members to reserve a car, snag a ride, or schedule a pick-up for later. MORE: Trump trade tirade threatens BMW, Mercedes-Benz business on a global scale “From day one...