Old Trafford and Tottenham Hotspur Stadium feature in Top 10 best stadiums, but Anfield and Stamford Bridge miss out

16 May

Brand Finance’s annual report into football brand, marketing and finance information has concluded Real Madrid are the most valuable club brand in 2019.

After knocking Manchester United off the perch from last season, Los Blancos are valued at €1.646 billion and are also recognised by the independent
brand valuation consultancy as the strongest football brand.

Real Madrid’s success on the pitch has helped contribute to their dominance off it

The home of LaLiga giants, the Santiago Bernabeu, is also recognised as topping the stadia performance chart.

Working alongside engineering and consultancy practice BuroHappold, the report aims to determine how football stadiums benefit the clubs based on three key aspects; Matchday Experience, Broadcaster and Partner Appeal and Match Impact.

By focusing on these three aspects (which encompass sound attractiveness and fan volume) BuroHappold and Brand Finance have developed the Venue Performance Rating (VPR) for each of the stadia in the Brand Finance Football 50 ranking.

A statement from the report details how having a superior stadium can have a huge impact on and off the pitch for clubs around the world.

Spurs opened the doors to their new stadium in April

It reads: “The evolution of stadium design over the past 15 years can be seen in comparisons between Tottenham Hotspur and Arsenal.

“The Emirates Stadium is still a strong performer, but the new Tottenham Hotspur Stadium rates higher in all categories. Tottenham’s score was enhanced further by its built-in capability to host NFL games, thanks to its sliding pitch.

“A superior stadium can ultimately bring on various positive outcomes, such as better on-pitch performance or more favourable sponsorship opportunities. This, in turn, influences brand strength and brand value.”

Scroll down to see the top 10 stadiums in the world, according to the VPR to see what score they were given.

10. Schalke 04 (VELTINS-Arena)

The VELTINS-Arena is home to Schalke and can hold 62,271 fans

9. AC Milan (San Siro)

The San Siro may not be the most attractive stadium, but it still has a lot of character

8. Inter Milan (San Siro)

Although shared, the fans of Inter and AC have different impacts on the San Siro

7. Ajax (Johan Cruijff ArenA)

The Johan Cruyff ArenA hosted a Champions League semi-final this season

6. FC Barcelona (Camp Nou)

The Camp Nou is an iconic football stadium

5. Manchester United (Old Trafford)

Manchester United are still one of the most iconic clubs in football

4. Tottenham Hotspur (Tottenham Hotspur Stadium)

Tottenham’s new stadium is a thing of beauty

3. Bayern Munich (Allianz Arena)

Bayern have spent more than a decade at the Allianz Arena

2. Borussia Dortmund (Signal Iduna Park)

The ‘Yellow Wall’ at the Signal Iduna Park is one of the most spectacular sights in world football

1. Real Madrid (Santiago Bernabeu)

Real Madrid are the strongest and mots valuable brand with the best stadium in football

Wigan Warriors and Catalans Dragons discussing idea of playing Betfred Super League match at Barcelona’s Nou Camp

27 Sep

Catalans Dragons and Wigan Warriors are reportedly in talks to play a Betfred Super League match at Barcelona’s Nou Camp next season.

It is understood the two clubs have agreed to the prospect and are negotiating with Barcelona to find a weekend that suits all parties.

Catalans took on Warrington Wolves at Barcelona’s Olympic stadium in 2009

Josep Maria Bartomeu, Barcelona’s chairman, invited Catalans to play at the Nou Camp after the club paraded the Challenge Cup at the stadium on Sunday.

A venue swith would have to be approved by the Rugby Football League, but according to Sky Sports News the organisation is backing the idea.

It would be the first time the Nou Camp has hosted a Rugby League game.

However, Catalans played Warrington in the city’s Olympic Stadium in 2009 in what was the first ever Rugby League match to be played in Spain.