Brand Finance’s annual report into football brand, marketing and finance information has concluded Real Madrid are the most valuable club brand in 2019.
After knocking Manchester United off the perch from last season, Los Blancos are valued at €1.646 billion and are also recognised by the independent
brand valuation consultancy as the strongest football brand.
The home of LaLiga giants, the Santiago Bernabeu, is also recognised as topping the stadia performance chart.
Working alongside engineering and consultancy practice BuroHappold, the report aims to determine how football stadiums benefit the clubs based on three key aspects; Matchday Experience, Broadcaster and Partner Appeal and Match Impact.
By focusing on these three aspects (which encompass sound attractiveness and fan volume) BuroHappold and Brand Finance have developed the Venue Performance Rating (VPR) for each of the stadia in the Brand Finance Football 50 ranking.
A statement from the report details how having a superior stadium can have a huge impact on and off the pitch for clubs around the world.
It reads: “The evolution of stadium design over the past 15 years can be seen in comparisons between Tottenham Hotspur and Arsenal.
“The Emirates Stadium is still a strong performer, but the new Tottenham Hotspur Stadium rates higher in all categories. Tottenham’s score was enhanced further by its built-in capability to host NFL games, thanks to its sliding pitch.
“A superior stadium can ultimately bring on various positive outcomes, such as better on-pitch performance or more favourable sponsorship opportunities. This, in turn, influences brand strength and brand value.”
Scroll down to see the top 10 stadiums in the world, according to the VPR to see what score they were given.
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10. Schalke 04 (VELTINS-Arena)
9. AC Milan (San Siro)
8. Inter Milan (San Siro)
7. Ajax (Johan Cruijff ArenA)
6. FC Barcelona (Camp Nou)
5. Manchester United (Old Trafford)
4. Tottenham Hotspur (Tottenham Hotspur Stadium)
3. Bayern Munich (Allianz Arena)
2. Borussia Dortmund (Signal Iduna Park)