‘We’re back on our perch’ – Liverpool chief executive Peter Moore aims subtle dig at Manchester United

25 Sep

Liverpool chief executive Peter Moore has claimed the Reds are ‘back on our perch’ – a play on the phrase used by former Manchester United manager Sir Alex Ferguson about the Anfield club.

Ferguson vowed to ‘knock Liverpool right off their f****** perch’ after arriving at Old Trafford in 1986. And he did.

Ferguson built United into one of the biggest football clubs in the world
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He went on to win 13 Premier League titles before retiring in 2013 – taking United’s top-flight titles to 20, compared with Liverpool’s 18.

United have struggled to replicate the same form since Ferguson stepped down, while Liverpool have progressed in recent seasons.

The Merseysiders won the Champions League for a sixth time last season and currently sit five points clear at the top of the Premier League – ten ahead of United – with six wins from their opening six games this season.

They have lost only once in their past 45 top-flight matches and almost won their first ever Premier League title in 2018/19 but finished a point behind Manchester City.

Liverpool are now one of the top clubs in world football
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Liverpool are working on a state-of-the-art training ground at Kirkby which is expected to be completed in 2020.

The club also appears to be on the verge of signing a £70million-a-year kit deal with US Sports Brand Nike, although they face a High Court battle with current sponsors New Balance over the new deal.

And lifelong Reds supporter Moore, who was appointed by Fenway Sports Group in February 2017, made a the huge claim about his club.

At the World Football Summit in Madrid, Moore told former Liverpool striker Michael Robinson: “We are back on our perch, as we famously say.

Liverpool’s chief executive Moore believes Liverpool are back

“What the Fenway Sports Group have done at Liverpool over the past nine years is nothing short of miraculous.

“They have gone through ups and downs but have stayed the course and never taken a penny out of the club.”

They’ve made astute signings under current manager Jurgen Klopp, who has brought in the likes of Virgil van Dijk and Alisson Becker, turning them into genuine title contenders.

And Moore heaped huge praise on Klopp.

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Moore added: “Jurgen is one of the more holisitic human beings you will ever meet.

“He is able to keep the ship going straight, motivate not just the players but his staff, the coaching staff, the sports science staff – he keeps everyone on an even keel.

“His personality is infectious. His charisma is without question.

“Even when you have lost he makes you think there is a brighter sunshine ahead.”

Liverpool chief executive Peter Moore promises to keep the club fighting at the top

16 Oct

Liverpool chief executive Peter Moore has promised to provide the necessary support for Jurgen Klopp to keep the club ‘where they belong’.

Moore, 63, has overseen two broken transfer records during his short time at Anfield after joining just over a year ago.

Klopp will be given the financial backing of the Liverpool hierarchy

The Reds made Virgil van Dijk the most expensive defender in history in January and paid £65million this summer for Alisson Becker, which was a record price for a goalkeeper – until Chelsea subsequently surpassed it with their purchase of Kepa Arrizabalaga.

That has been something of a departure for owners Fenway Sports Group, who – when they bought the club eight years ago – were invested in the Moneyball philosophy of looking for value in under-rated or younger players.

Moore is Liverpool’s chief executive

Increasing commercial success off the pitch, plus an expanded Anfield capacity, means there is more money available to allow Liverpool to compete for the world’s best players and Moore admits it is his responsibility to ensure that continues.

“I think we are back where we belong,” Moore told Radio City Talk in Liverpool.

“There is a banner on the Kop which says ‘European Royalty’ and that is who we were, who we are and no one wants Liverpool in Europe right now.

“My job is to harness the power of what we have and bring it together off the pitch and provide the support the team needs.

“Being financially viable and being able to afford players is key to that success in modern football but winning football is key and last season is indicative of that.

“We are a club used to winning silverware and that is the one piece we are focused on.

“What we have at Melwood is a tremendous combination of a world-class manager, a coaching staff and scouting staff which is world-class, a sporting director in Michael Edwards whose job is to help Jurgen build that team.

“My role and my team’s role is to provide them with all the support they need to make the football happen, to drive the revenue to fund a world-class team, which I believe we have now.

“Our job as a club is to help in any way we can to build that team to be successful.”