Tottenham’s new stadium is the ‘permanent home for the NFL outside the United States’ and could one day host the Super Bowl, the north London club hope.
Spurs finally move into their new ground next month after an extended redevelopment period which was beset by numerous delays.
The north Londoners had planned to officially open the £1billion structure last September, but they’ve been forced to remain at Wembley until Crystal Palace visit the Tottenham Hotspur Stadium on April 3.
At the start of next season, Tottenham will share their stadium with the NFL, having agreed with the league’s governing body to share American football matches between themselves and England’s national stadium.
It will become the first Premier League stadium to host NFL matches, and the ground was designed with the agreement in place; a retractable grass pitch is placed over an artificial pitch, with the latter to be used for NFL games.
And Spurs view the stadium as not just their home – but the home of the NFL outside the United States.
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Aidan Mullally, Tottenham’s head of business development, discussed the arena at a panel at Advertising Week Europe, saying: “Over the past three to four years, I think this has been, quite frankly, the most followed stadium in the world.
“When people come [to the first test event] on Sunday, I think they will be truly amazed by how magnificent the stadium is.
“It is an NFL stadium and that’s the key message. From the very start during the design phase, we have had the NFL in mind. The anchor tenant is Tottenham Hotspur, but this is designed to be a permanent home for the NFL outside the US.
“This building will provide brand exposure globally, both with the Premier League but by also pointing deep into key regions and key cities in the US as well.”
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And though Mullally refused to confirm Spurs’ desire to one day host the Super Bowl – the NFL’s flagship fixture – it is understood Tottenham wish to do just that.
As quoted by Soccerex, Mullally said on the subject of the stadium hosting high-profile events such as the Super Bowl: “It is unbelievably complicated, but this [stadium] is designed with one purpose in mind, which is to deliver unbelievably good quality events, so we don’t want our venue holding back on any decision.”
The stadium will host its first football match this weekend ahead of the scheduled opening next month.
Tottenham’s Under-18s are facing Southampton on Sunday in the first of two test events the stadium is required to host to be awarded the correct safety certificates for official use.